Original publish date June of 2011. Republished on June 25, 2026.
https://weeklyview.net/2026/06/25/the-most-famous-hoosier-youve-never-heard-of
Today he is virtually unknown to all but a few dogged devotees, students of 20th century history, readers of obscure books, and researchers into the paranormal and bizarre. William Dudley Pelley, a truly fascinating fellow, was one of our countries’ best known public figures during the Great Depression. Now, he is largely forgotten and rests in peaceful anonymity in a quiet Noblesville cemetery, an ironic outcome when you consider how he lived. If you happen to encounter anyone who knows anything at all about Pelley, you are likely be told that he was a “fascist,” “Nazi,” “new age crank,” “occultist,” “racist cult leader,” or just plain “nut.” All true, to be sure, but William Dudley Pelley was viewed as a genuine threat back in his day, and the Roosevelt administration took notice.
Pelley’s political ideology essentially consisted of anti-Communism, racism, extreme patriotism and isolationism. He was perhaps the most vocal opponent of FDR’s New Deal program. His activities angered Roosevelt and his supporters so much that federal charges were drawn up against the Silver Shirts in 1940. His Asheville headquarters was raided by federal marshals, his followers there arrested, and his property seized. Pelley was called to testify before the House Un-American Activities Committee. Ironically a decade later Senator Joe McCarthy would use this same committee to root out Communists from the U.S. Government and Hollywood.
Pelley’s Silver Legion was unique in that, although there were permanent barracks for Silver Shirt training and local units in every region of the U.S., there was no central headquarters building. Instead, the Chief, as he was known to his followers, ran the Legion from his Ford touring car. Never staying in any place for more than a couple of weeks, constantly traveling from one headquarters to another, he staged outdoor rallies and mass meetings along the way. Reportedly, he went through several cars per year, traveling a then astounding 20,000 miles annually. This constant traveling served several purposes; it tied the various headquarters closely together, gave Pelley an intimate understanding of Americans at all levels, from all regions and exposed millions of people to his wicked ideology. His grassroots plan resulted in his name being placed on the presidential ballot, but he too got lost in the 1936 landslide re-election of Roosevelt.
According to Pelley, FDR’s re-election brought closer the “conflict between the Light and Dark forces on earth” and he accurately predicted the coming war against the Third Reich in his first national radio speech. His failed election bid increased Silver Legion membership threefold. Soon Pelley was winning praise and support from important figures like aviator Charles A. Lindbergh, Jr. and Walt Disney — both of whom attended Silver Legion rallies and shared the podium with the Chief. Not only did Pelley and his group openly support the Nazis and Adolph Hitler, Pelley himself announced that he considered Japan to be the only true power in Asia and the only hope of blunting the Soviet attempt at total domination in the region.
Soon, the government charged Pelley with tax evasion and although he eventually beat the rap, the great expense, in both time and money, required to defend himself ruined his chances of entering the 1940 Presidential campaign. By now, Pelley was furious with the government and his Silver Shirts joined up with the American-German Bund, the Ku Klux Klan and numerous other “uber” patriotic organizations to keep America out of war. Pelley’s effort became so popular that national polls taken a week before Pearl Harbor showed more than three quarters of Americans were against war with the Axis powers. That is, unless the United States was physically attacked. As you can imagine, everything changed on December 7th, 1941 with the bombing of Pearl Harbor. Soon afterward, German atrocities in the concentration camps of Europe were revealed and Pelley and his Silver Shirts were banished from the American scene forever.
Pelley had married a Hoosier girl named Helen back in 1935, but spent little time with his new wife, by whom he had a daughter. After his fall, Pelley joined them in Noblesville, where he attempted to forget the world he had tried to save. Pelley being Pelley, he could not resist the urge to criticize FDR and his war time policies in print as he continued to publish radical newsletters and minor magazines, but he never again rose to his level of pre-war prominence.
However, Pelley just could not keep his big mouth shut. Just weeks after Pearl Harbor, he published an un-proofed article charging President Roosevelt with understating the damage caused at Pearl and claiming, contrary to FDR’s reports, that the U.S. Navy was destroyed in the attack. Pelley rushed into print with an article titled: “Japanese bombers made Pearl Harbor look like an abandoned W.P.A. project in Keokuk!” The special edition hit the streets like a bombshell, and when FDR saw it, he exploded, demanding Pelley’s arrest on April 4th. The charge: high treason!
Pelley was charged with twelve felony counts of violating the Alien and Sedition Act — an obscure ancient set of laws originally designed to deport troublesome foreigners during the American Revolution. The Sedition Act provided for fines or imprisonment for individuals who criticized the government, Congress, or president in speech or print.
The highly publicized trial for treason of William Dudley Pelley was broadcast nationwide. National hero Charles Lindbergh personally testified as a character witness on the defendant’s behalf, to no avail as Pelley was sentenced to 15 years in a maximum security federal prison. The trial ruined Pelley in many ways, leaving him penniless and unable to mount an appeal. Lindbergh stayed true to the end, telling a Chicago Tribune reporter that Pelley was “no traitor, but a true patriot who was obviously being persecuted for saying publicly what a growing number of Americans were discussing privately.”
Pelley remained unrepentant throughout, saying: “Some day, we Americans will see in true perspective what an alien horde of four million Jews did to us, and why we have been so stupid to suffer it.“ In 1952, with FDR dead, World War II over and McCarthy in full “Red Scare” stride, Pelley was paroled on the condition that he participate in no “political activities of any nature,” a flagrantly unconstitutional requirement I must point out. Frail and sickly, his daughter and her husband nursed him back to health at the family home in Noblesville, Indiana.
William Dudley Pelley died peacefully in his sleep on July 1, 1965, at the age of 75. During his private viewing and funeral, someone burned a cross on the front lawn of the funeral parlor. It was never determined if the fiery cross had been set there by friend or foe. Blinded by racial hatred and intolerance, he ended up a forgotten historical footnote in a lonely Noblesville graveyard called Crownland.
Pelley Photo Gallery.
By this time, Ray Kroc was relegated to the sidelines serving in a largely ceremonial role as McDonald’s “senior chairman”. Kroc had given up day-to-day operations of McDonald’s in 1974. Ironically, the same year he bought the San Diego Padres baseball team. The Padres were scheduled to move to Washington, D.C., after the 1973 season. Legend claims that the idea to buy the team formulated in Kroc’s mind while he was reading a newspaper on his private jet. Kroc, a life-long baseball fan who was once foiled in an attempt to buy his hometown Chicago Cubs, turned to his wife Joan and said: “I think I want to buy the San Diego Padres.” Her response: “Why would you want to buy a monastery?” Five years later, frustrated with the team’s performance and league restrictions, Kroc turned the team over to his son-in-law, Ballard Smith. “There’s more future in hamburgers than baseball,” Kroc said. Ray Kroc died on January 14, 1984 and the San Diego Padres won the N.L. pennant that same year (They lost in the World Series to the Detroit Tiger 4 games to 1).
By the 1980s, Disney was a corporation that seemed to be creatively exhausted. The entertainment giant was seriously out of touch with what consumers wanted to buy, what moviegoers wanted to see. McDonald’s had introduced their wildly popular “Happy Meal” nationwide in 1979. Disney saw an opportunity for revival by proposing the idea of adding Disney toys and merchandising to Happy Meals. In 1987, the first Disney Happy Meal debuted, offering toys and prizes from familiar characters like Cinderella, The Sword In The Stone, Mickey Mouse, Aladdin, Simba, Finding Nemo, Jungle Book, 101 Dalmatians, The Lion King and other classics. For a time, changing food habits, mismanagement and failure to recognize trends, placed the Disney corporation in an exposed position. Rumors circulated that the Mouse was on the brink of being swallowed up by Mickey D’s.
Additionally, there once was a McDonald’s at downtown Disney (before it became Disney Springs). At the Magic Kingdom, visitors could munch on french fries at the Village Fire Shoppe. At Disney’s Hollywood Studios, McDonald’s sponsored Fairfax Fries at the Sunset Ranch March. Fairfax is a reference to the street where the famous Los Angeles Farmers Market (the inspiration for the Sunset Ranch Market) is located. At Epcot, on the World Showcase promenade, is the Refreshment Port where sometimes international cast members from Canada would bring Canadian Smarties (similar to M&Ms) for the food and beverage location to make a Smarties McFlurry. The exclusive contract with Disney did not allow McDonald’s to tie in with blockbuster movies such as the Star Wars franchise even though movie studios would have preferred the tie in since McDonald’s had a higher profile and market share.
During his lifetime, Walt Disney received 59 Academy Award nominations, including 22 awards: both totals are records. Walt Disney’s net worth was equal to roughly $1 billion at the time of his death in 1966 (after adjusting for inflation). At the time of his death, Disney’s various assets were worth $100-$150 million in 1966 dollars which is the same as $750 million-$1.1 billion today. By the time of Kroc’s death in 1984, his net worth was $600 million. That’s the same as $1.4 billion after adjusting for inflation. One can only imagine how the pop culture landscape might have changed back in 1955 if those two former ambulance corps buddies had formed a partnership. But wait, would that make it Mickey D’s Mouse?
From there, well, nobody knows. For the answer, you need look no further than the fact that there are no McDonald’s at Disney. It should be noted that there were SOME franchise restaurants in Disneyland during those first first years. They included the Aunt Jemima pancake and waffle house in Frontierland and the Chicken of the Sea Pirate Ship in Fantasyland.
To his dying day, Ray Kroc insisted that the reason the “world’s first McDonald’s” was not featured inside Disneyland at the park’s July 17, 1955 grand opening was because the head of concessions had tried to force Ray to raise the price of his french fries by a nickle (from 10 cents to 15 cents) for the Disneyland crowd. Kroc, the man in charge of McDonald’s franchising, believed that he was being charged a franchise fee by virtue of Walt Disney Productions tacking on a concessionaire’s fee. Kroc, the consummate businessman, said he wasn’t about to give away 1/3 of his profits while gouging his customers. Great story, but by the time Disneyland debuted, Kroc had only opened one McDonald’s franchise (in Des Plaines, Illinois on April 15, 1955). So he had no loyal customers to offend…yet. Well, no customers within 2,000 miles anyway.
It is more likely to say that while the executives in charge of Disneyland’s concessions were undoubtedly intrigued by Ray’s “fast food” proposal, “war buddy” or not, Kroc just didn’t have enough experience in the restaurant business to take that gamble. So, despite how Kroc spun the tale to reporters from the 1950s forward, while there was some discussion of putting a McDonald’s inside the theme park, the project never really made it past the talking stage. But Ray Kroc would never let the truth stand in the way of a good story.
We’ve all heard the stories, legends and rumors surrounding that now legendary first event. It was sponsored by the Walt Disney company featuring costumed characters with a Disney based theme. The Disney folks gave away potentially priceless hand painted film production cels right here on the streets of old Irvington town. Walt Disney himself was seen walking down Audubon with Mickey Mouse at his side. It’s hard to separate fact from fiction nowadays.
A week later on May 5, 1942, every United States citizen received their much anticipated “War Ration Book Number One”, good for a 56-week supply of sugar. Initially, each stamp was good for one pound of sugar and could be redeemed over a specified two-week period. Later on, as other items such as coffee and shoes were rationed, each stamp became good for two pounds of sugar over a four-week period. The ration book bore the recipient’s name and could only be used by household members. Stamps had to be torn off in the presence of the grocer. If the book was lost, stolen, or destroyed, an application had to be submitted to the Ration Board for a new copy. If the ration book holder entered the hospital for greater than a 10-day stay, the ration book had to be brought along with them. Talk about your red tape!
To make matters worse, just because you had a sugar stamp didn’t mean sugar was available for purchase. Shortages occurred often throughout the war, and in early 1945 sugar became nearly impossible to find in any quantity. As Europe was liberated from the grip of Nazi Germany, the United States took on the main responsibility for providing food to those war ravaged countries. On May 1, 1945, the sugar ration for American families was slashed to 15 pounds per year for household use and 15 pounds per year for canning – roughly eight ounces per week per household. Sugar supplies remained scarce and, just as sugar had the distinction of being the first product rationed at the start of the war, sugar was the last product to be rationed after the war. Sugar rationing continued until June of 1947, over six months after the first Irvington Halloween festival in October of 1946.
An argument can be made that it was events like the First Irvington Halloween Festival that kicked off the tradition of trick-or-treating as we know it today. Although the Halloween holiday was certainly well known in America before that first Irvington celebration, it was predominantly a holiday for adult costume parties and a chance to cut loose with friends playing party games while consuming hard cider. Early national attention to trick-or-treating in popular culture really began a year later in October of 1947. That’s when the custom of passing out the playful “candy bribes” began to appear in issues of children’s magazines like Jack and Jill and Children’s Activities, and in Halloween episodes of network radio programs like The Baby Snooks Show, The Jack Benny Show and The Adventures of Ozzie and Harriet. Trick-or-treating was first depicted in a Peanuts comic strip in 1951, perhaps the image most identified with the children’s holiday in the hearts and minds of baby boomers today. The custom had become firmly established in popular culture by 1952, when Walt Disney debuted his Donald Duck movie “Trick or Treat”, and again when Ozzie and Harriet were besieged by trick-or-treaters on an episode of their popular television show. In 1953, less than a decade after that first festival in Irvington, the tradition of Halloween as a children’s holiday was fully accepted when UNICEF conducted it’s first national children’s charity fund raising campaign centered around trick-or-treaters.
Most of this column’s readers are aware that part of my passion for history revolves around collecting, cataloging, displaying and observing antiques and collectibles. There exists in the collecting world a strong group of enthusiasts devoted to the pursuit and preservation of Halloween memorabilia of all types. Costumes, decorations, photographs, publications and postcards in particular. The origins of Halloween as we now know it might best be traced in the postcards issued to celebrate the tradition. The thousands of Halloween postcards produced between the turn of the 20th century and the 1920s commonly show costumed children, but do not depict trick-or-treating. It is believed that the pranks associated with early Halloween were perpetrated by unattended children left to their own devices while their parents caroused and partied without them. Some have characterized Halloween trick-or-treating as an adult invention to curtail vandalism previously associated with the holiday. Halloween was not widely accepted and many adults, as reported in newspapers from the 1930s and 1940s, typically saw it as a form of extortion, with reactions ranging from bemused indulgence to anger. Sometimes, even the children protested. As late as Halloween of 1948, members of the Madison Square Boys Club in New York City carried a parade banner that read “American Boys Don’t Beg.” Times have certainly changed since that first Halloween festival 65 years ago.
A 2005 study by the National Confectioners Association reported that 80 percent of American households gave out candy to trick-or-treaters, and that 93 percent of children, teenagers, and young adults planned to either venture out trick-or-treating or to participate in other Halloween associated activities. In 2008, Halloween candy, costumes and other related products accounted for $5.77 billion in revenue. An estimated $2 billion worth of candy will be passed out during this Halloween season and one study claims that “an average Jack-O-Lantern bucket carries about 250 pieces of candy amounting to about 9,000 calories and containing three pounds of sugar.” Yes, 65-years ago, Halloween looked quite different than it does today. Next week, doorbells all over Irvington will ring, doors will be opened and wide-eyed gaggles of eager children will unanimously cry out “Trick-or-Treat” from Oak Avenue to Pleasant Run Parkway.
Costumed kids will be rewarded for their efforts with all sorts of tribute in the form of coins, nuts, popcorn balls, fruit, cookies, cakes, and toys. As a casual observer born long after that first Irvington Halloween Festival and an active participant in the festivities that will begin next week, I’m glad that our Irvington forefathers skirted government regulations all those years ago. In fact, as a fan of all things Irvington, I’d go so far as to say that this community has played a big part in the Halloween holiday as we know it today. Because, grammar notwithstanding, nobody does Halloween like Irvington do.
