Original publish date: August 18, 2014 Reissue date: August 20, 2020
Last week, I shared the details of Janis Joplin’s visit to Indiana Beach in Monticello on August 14, 1968, 46 years ago. It still seems strange to me. The place most Hoosiers identify with the cartoon crow popping up out of a cornfield to squawk “There’s more than corn in Indiana” is the very same venue where Janis Joplin performed live for a crowd of 100. Not to mention, she strolled the midway before the show checking out the food and arcade games like any other 25-year-old. It got me to thinking, who else played the “Beach Ballroom” that I didn’t know about.
Since I never attended a single Indiana Beach show, I was fortunate to track down a couple fellows who did. Gary Brewer and Brad Long were gracious enough to share memories and files with me about the bands who played the park back in the day. Brad recalls, “I attended a few concerts at Indiana Beach years ago – Blue Cheer, Ohio Express, The Who, and Brownsville Station / Alice Cooper. I intended to continue my research and make a list of all the acts I could and all the dates they performed there, along with the opening acts from back then, who included The Chosen Few, REO Speedwagon, etc. IB was indeed a big music place in the sixties and I can remember that The Beach Boys, Byrds and Yardbirds were just a few who played there.”
Brad, a Logansport native, has an impressive list of bands with whom he’s performed and recorded with in his own right. He started playing in 1967 and his bands have included The Psychedelic Oranges, Celebrate, Tobias, The Lynx and Lincoln Supply Depot and has recorded albums on the Line Records label, whose artists included Jimi Hendrix and the Yardbirds. So, Brad has the necessary street cred to talk about Rock ‘n Roll at Indiana Beach in the 1970s.
Gary Brewer has an equally impressive musical pedigree and also recalls attending Indiana Beach concerts in the 1960s, “I used to go see some of the big name bands at Indiana Beach in the 60’s, my mom & sister & I vacationed there in ’68 and ’69, and I saw the Grassroots, Iron Butterfly & Lemon Pipers then… later in both of those summers, I persuaded some older band friends to take me there to see the vanilla fudge (twice). They also had local teen bands playing 6 nights a week in the ballroom, too, along with lounge bands upstairs above the tiki gods in the fountain.”
Gary, who used to play in Duke Tumatoe’s band and has ties to the Eastside of Indianapolis (his dad was a Tech grad), is an ex-guitar player with the Faith band. He recalls, “They (Faith) occasionally opened up for the bigger name bands in the ballroom, when they were still known as the Chosen Few. I saw them open for the vanilla fudge, and they also opened up for the Who. In 1968, the stage was facing towards the lake which I think they (Vanilla Fudge) had been swimming in (before the show), & the opening act was the Chosen Few (later known as Faith). The stage is back in that same spot now, pretty much.”
Indiana Beach Ballroom today.
“But, in 1969, i have mixed memories of it’s (the stage) location. When they (Vanilla Fudge) performed in the show, they were at the farthest end of the ballroom, facing towards the entrance & the game room, boardwalk, etc… but, it seems like, when they first arrived (late), they did a soundcheck, and were facing where the 1968 stage had been (opposite side of it). That doesn’t make a lot of sense, though, unless they moved the stage, for some reason? Or, there was another one? But, I think it’s a possibility that the stage was in one location for the soundcheck, and moved later for the show. Some of their equipment didn’t show up in time and they (The Chosen Few aka Faith) played with a scaled-down set-up. And during the soundcheck, they messed around with a led zeppelin song as they’d just taken them on their first U.S. tour a few months before.”
During Gary’s stint with the Faith Band, he recalls, “While were riding in the car somewhere, the Faith guitarist told some stories about the Who show. He said they were all having a party in one of the rooms (with the Who), and Keith Moon slipped off somewhere (he may’ve gone down the balcony). I think he ended up in an elderly lady’s room, and she came knocking at the band’s door, holding onto Keith’s earlobe, trying to return him!” When the Who played Indiana Beach in July of 1968, guitarist Pete Townshend knocked out a large chunk of the ballroom ceiling while destroying his guitar on stage. (It has since been patched but the spot may still be seen in the old ballroom.)
Gary, who hadn’t been back to Indiana Beach since 1969, drove back up there in the mid ’90’s, and says, “it was like going back in time. Except for a few new rides, it looked just as it did when I last visited there. Mr. Spackman, the owner, still walked the grounds daily, usually with an unknown, pretty girl in tow. I started driving back up there, on a regular basis, sometimes not even arriving until 30 minutes before closing. But, I’d take a few laps around the boardwalk, and that would last me until my next visit.”
Gary continued, “A few months ago, Mr. Spackman passed away, at the age of 100. I drove up for the funeral showing, and spoke to the family, all of whom had left Indiana Beach. They shared a funny story, around that time, of Cream’s appearance at Clowes Hall, in March of 1968. (I attended that show, by the way, and it was great!) After the show, Eric Clapton heard that B.B. King was playing that night at a local Knights of Columbus or possibly an American Legion or Eagles club, but, i’m pretty sure it was a K. of C., anyway, Eric was already friends with B.B. King, and wanted to go see him. So, they took Eric & Ginger Baker to the place. I didn’t know there was such a thing, but this particular K. of C., or whatever it was, was comprised of mainly black folks. But, they said they had a time with Ginger, because he was chasing all the girls around!”
Gary concludes by recalling, “I went to many of the shows back in those days…they were scattered around venues all over the city, many on the eastside. The Rivoli, The Irving and Melody Skateland…. the nationally-known surf band, the Astronauts, played on the steps of Eastgate once, back in the 60’s. and across the street, at the YMCA, were their weekly teen dances, which were legendary.”
While it may not come as a surprise that big name bands played the Circle City back in the day, often stopping on the eastside for shows, concerts and partying, the idea of Indiana Beach being considered a hot music spot does come as a surprise. A 1968 Indiana Beach publication offers a picture of the Mothers of Invention with a young Frank Zappa, his Fu Manchu mustache and soul patch combo looking as “hip” today as it did in June of 1968. The Who belted out their hit “I Can See For Miles”, The Yardbirds sang their standard “For Your Love”, The Turtles’ performed “So Happy Together”, and Lovin’ Spoonful harmonized the classic “Summer In The City” live on stage at Indiana Beach.
Along with the shows came images of the band members roaming the midway, sunning on the beach, swimming in the lake, crashing the bumper cars and riding the rides alongside Hoosiers who had no idea who they were. Legend claims that the Turtles rode their motorcycles down the midway and that Cher took a long ride on the skyride. But wait, let me blow your mind with a partial list of bands and the dates they played the Beach Ballroom:
The Beach Boys July 19, 1963-Jerry Lee Lewis July 17, 1964-Everly Brothers July 31, 1964-The Kingsmen (Louie, Louie) July 9, 1965, Aug. 5, 1966, and July 21, 1967-The Byrds July 23, 1965-Righteous Brothers July 30, 1965-Sonny & Cher Aug. 20, 1965- Mitch Ryder & Detroit Wheels May 29, 1966…Lovin’ Spoonful June 24, 1966…The Mindbenders July 15, 1966…Paul Revere & the Raiders July 22, 1966-Simon & Garfunkel Aug. 5, 1966-Yardbirds Aug. 12, 1966 (with a young Jimmy Page on bass and Jeff Beck on guitar)-Tommy James & The Shondells June 2, 1967 (Crimson and Clover & Mony Mony)-Jefferson Airplane July 3, 1967-Sam the Sham & The Pharaohs Aug. 18, 1967 (Wooly Bully & Little Red Riding Hood)-Frank Zappa and The Mothers of Invention June 21, 1968-Gary Puckett & the Union Gap and Ohio Express June 28, 1968-The Who July 12, 1968-Janis Joplin/Big Brother and Holding Co. Aug. 14, 1968-Guess Who Aug. 29, 1968-Iron Butterfly with REO Speedwagon Aug. 30, 1968 (In-a-Gadda-Da-Vida)-Boyce & Hart Sept. 1, 1968 (I Wonder What She’s Doing Tonight & Last Train to Clarksville)-The Box Tops June 27, 1969 (The Letter)-Spencer Davis July 3, 1969 (Gimme Some Lovin’)-The Grass Roots July 11, 1969-REO Speedwagon July 3, 1970 & Chicago July 17, 1970 which is generally considered to be the last big show in the ballroom.
The Indiana Beach ballroom also hosted hundreds of other performances, including legendary big bands who drew massive crowds in the 1940s. Records from most of those performances at the Lake Shafer amusement park in the 1940s and early 1950s are sketchy at best. Some played more than one night, an entire weekend, a whole week of shows or even stayed and played for a month. Those acts included Glenn Miller June 1940-Benny Goodman June 25, 1941-Louis Armstrong June 12, 1955 and again on July 27, 1962-Tommy and Jimmy Dorsey June 28, 1955; Aug. 1, 1956-Dave Brubeck July 3, 1956-Bill Haley & the Comets May 31, 1957 & June 22, 1962 and Duke Ellington Aug. 20, 1957. The “Heart-throbs” and “Folkies” were well represented too with acts like Fabian, Ricky Nelson, Peter, Paul and Mary and the Kingston Trio.
The Monticello stop was usually sandwiched between gigs in Chicago and Indianapolis. By the early 1970s, cavernous arenas started to pop up for big rock tours. The arena rock era led to bands being more theatrical (Alice Cooper & Kiss, for example) and elaborate sound and lighting systems made places like the Indiana Beach Ballroom seem archaic and outdated. The list of legendary Indiana Beach bands are all but faded memories now. However, it is fun to think that back in the day, it was possible to drive an hour north of the city to see music history come alive in a room filled with less people than you might find at a Costco or Sam’s Club on any given Tuesday afternoon. And all this for the price of a $ 3.25 ticket.
By this time, Ray Kroc was relegated to the sidelines serving in a largely ceremonial role as McDonald’s “senior chairman”. Kroc had given up day-to-day operations of McDonald’s in 1974. Ironically, the same year he bought the San Diego Padres baseball team. The Padres were scheduled to move to Washington, D.C., after the 1973 season. Legend claims that the idea to buy the team formulated in Kroc’s mind while he was reading a newspaper on his private jet. Kroc, a life-long baseball fan who was once foiled in an attempt to buy his hometown Chicago Cubs, turned to his wife Joan and said: “I think I want to buy the San Diego Padres.” Her response: “Why would you want to buy a monastery?” Five years later, frustrated with the team’s performance and league restrictions, Kroc turned the team over to his son-in-law, Ballard Smith. “There’s more future in hamburgers than baseball,” Kroc said. Ray Kroc died on January 14, 1984 and the San Diego Padres won the N.L. pennant that same year (They lost in the World Series to the Detroit Tiger 4 games to 1).
By the 1980s, Disney was a corporation that seemed to be creatively exhausted. The entertainment giant was seriously out of touch with what consumers wanted to buy, what moviegoers wanted to see. McDonald’s had introduced their wildly popular “Happy Meal” nationwide in 1979. Disney saw an opportunity for revival by proposing the idea of adding Disney toys and merchandising to Happy Meals. In 1987, the first Disney Happy Meal debuted, offering toys and prizes from familiar characters like Cinderella, The Sword In The Stone, Mickey Mouse, Aladdin, Simba, Finding Nemo, Jungle Book, 101 Dalmatians, The Lion King and other classics. For a time, changing food habits, mismanagement and failure to recognize trends, placed the Disney corporation in an exposed position. Rumors circulated that the Mouse was on the brink of being swallowed up by Mickey D’s.
Additionally, there once was a McDonald’s at downtown Disney (before it became Disney Springs). At the Magic Kingdom, visitors could munch on french fries at the Village Fire Shoppe. At Disney’s Hollywood Studios, McDonald’s sponsored Fairfax Fries at the Sunset Ranch March. Fairfax is a reference to the street where the famous Los Angeles Farmers Market (the inspiration for the Sunset Ranch Market) is located. At Epcot, on the World Showcase promenade, is the Refreshment Port where sometimes international cast members from Canada would bring Canadian Smarties (similar to M&Ms) for the food and beverage location to make a Smarties McFlurry. The exclusive contract with Disney did not allow McDonald’s to tie in with blockbuster movies such as the Star Wars franchise even though movie studios would have preferred the tie in since McDonald’s had a higher profile and market share.
During his lifetime, Walt Disney received 59 Academy Award nominations, including 22 awards: both totals are records. Walt Disney’s net worth was equal to roughly $1 billion at the time of his death in 1966 (after adjusting for inflation). At the time of his death, Disney’s various assets were worth $100-$150 million in 1966 dollars which is the same as $750 million-$1.1 billion today. By the time of Kroc’s death in 1984, his net worth was $600 million. That’s the same as $1.4 billion after adjusting for inflation. One can only imagine how the pop culture landscape might have changed back in 1955 if those two former ambulance corps buddies had formed a partnership. But wait, would that make it Mickey D’s Mouse?
From there, well, nobody knows. For the answer, you need look no further than the fact that there are no McDonald’s at Disney. It should be noted that there were SOME franchise restaurants in Disneyland during those first first years. They included the Aunt Jemima pancake and waffle house in Frontierland and the Chicken of the Sea Pirate Ship in Fantasyland.
To his dying day, Ray Kroc insisted that the reason the “world’s first McDonald’s” was not featured inside Disneyland at the park’s July 17, 1955 grand opening was because the head of concessions had tried to force Ray to raise the price of his french fries by a nickle (from 10 cents to 15 cents) for the Disneyland crowd. Kroc, the man in charge of McDonald’s franchising, believed that he was being charged a franchise fee by virtue of Walt Disney Productions tacking on a concessionaire’s fee. Kroc, the consummate businessman, said he wasn’t about to give away 1/3 of his profits while gouging his customers. Great story, but by the time Disneyland debuted, Kroc had only opened one McDonald’s franchise (in Des Plaines, Illinois on April 15, 1955). So he had no loyal customers to offend…yet. Well, no customers within 2,000 miles anyway.
It is more likely to say that while the executives in charge of Disneyland’s concessions were undoubtedly intrigued by Ray’s “fast food” proposal, “war buddy” or not, Kroc just didn’t have enough experience in the restaurant business to take that gamble. So, despite how Kroc spun the tale to reporters from the 1950s forward, while there was some discussion of putting a McDonald’s inside the theme park, the project never really made it past the talking stage. But Ray Kroc would never let the truth stand in the way of a good story.
Original publish date: February 6, 2017
Don’t remember THAT part of Kings Island? Well, that may due to the fact that this “ride” came with an up charge. It required an extra 50 cent ticket to enter. Most kids didn’t go because they didn’t have the extra money or because their parents were unwilling to spring for the extra expense.
Alan E. Hunter 